Description
On April 24th, "Museo in Giro" will kick off, a multi-faceted project that brings the Museum of Champions beyond its walls and into the heart of the city. During the lead-up to the Giro, the windows of participating businesses will be transformed into small exhibition spaces, hosting an exhibition dedicated to the Giro d'Italia and cycling's great champions.
Content and materials will be adapted to interact with the urban spaces, creating an accessible and engaging experience. This is an original way to engage new audiences, enhance local businesses, and share sporting history, making the museum alive, participatory, and accessible. Prism-shaped structures will be built.